With the occasion of the International Day of Electrical Waste, Environ launches the photography exhibition "ENOUGH!" which will take place between October 14 and 31, 2020, at the Odeon Theater Square in Bucharest and can also be visited online at www.environ.ro/deeestul.
At the event will be exhibited 10 photos that represent a metaphorical visual expression of the impact that the irresponsible behavior of uncontrolled dumping of electrical and electronic equipment waste (WEEE) has on the environment. The photographic art project carried out by Environ aims to send an alarm signal about the need to rethink a system of values and reconsider the way of consumption in order to avoid irreversible damage to the planet, loss of natural beauty and deteriorating the health of the population.
,, The campaign – ENOUGH! This is not an advertisement ! – it is more than a classic awareness campaign, it is rather an invitation to take on the individual responsibility that each of us has in relation with the environment. Each of the 10 photos sends a clear message: it is time not to be indifferent, not to wait for someone else to clean in our place, to get involved and respect the Planet as a home that is ours. Ultimately, it is a manifesto for a less polluted environment “, said Roxana Puia, marketing director at Environ.
The photos that capture the cry for help of the planet suffocated by electrical waste, have in the main role Ana Maria Bucura, actress and international model.
“Just as we take care of ourselves and those we love, we should also take care of nature. It is said that a taken care of flower, with which someone communicates, to which attention is paid, grows, develops harmoniously. I think that if we behaved more carefully, with more generosity with the Planet, it would respond better to us than it has started to do in recent years “, said Ana Maria Bucura.
Romania is at the bottom of the European rankings in terms of collection and recycling rates. It takes a lot of time for the romanians to separate from electronic equipments, even if it is defective or unused. This habit has its roots in times when access was not available to everyone, and the offer was very limited. Now something needs to change. Something in the way we think, buy, consume and throw away. Anything, from food and drink, to clothes, toys or electronic devices.
The accelerated renewal of durable goods, partly due to the programmed obsolescence of producers, partly due to the need to always be in trend, contributes significantly to the exploitation of the planet’s non-renewable resources.
Electrical and electronic waste (WEEE) is the fastest growing waste stream in the world. In 2019, 53 million tons of electrical waste were generated, and by 2030 it is estimated that it will reach 74.7 million tons, this is the equivalent of 7,390 Eiffel Towers. Only 17% of the waste generated in 2019 was properly collected and recycled.
ENOUGH! THIS IS NOT AN ADVERTISEMENT! Is an awareness campaign about the importance of recycling electrical and electronic equipment waste (WEEE) organized by the Environ.
Model – Ana Maria Bucura
Photographer – The Storyalist
The photos were taken with the support of Rematholding in Berceni and Chitila work points and in the area of Lake Nuntași (Constanța County) in September 2020.