Environ launches Metamorphosis

ENVIRON launched METAMORPHOSIS, an awareness campaign and a limited edition jewelry collection made from recycled keys.

Environ launched METAMORPHOSIS – an awareness campaign about a capsule collection of sustainable jewelry made of silver and keys recoverd from the recycling of laptop keyboards.

In the context in which people tend to be generally reserved when it comes to recycling, because it is often not a transparent process, METAMORPHOSIS project was born from ENVIRON’s desire to demystify the concept of recycling and show how beautiful and unique can be to reinvent old objects: from old electronics to jewelry.

METAMORPHOSIS is not a jewelry campaign, is a story about the magic of transforming old things into new things and the beauty of reinvention.

METAMORPHOSIS is a reminder to each of us:

Let us remember to cherish and protect the gifts that nature gives us for free and that make life on Earth possible: air, water, soil.

Each of these environmental elements are represented by the words of the 6 types of jewelry made of silver and keys from recycled electrical waste that represent the limited edition collection of METAMORPHOSIS.

,,,, We always try to find creative ways to convey our messages to the public, and this time we approached recycling from a reverse perspective, from tail to head, that is, starting from the result of recycling – jewelry – to the recycled product – keyboards . METAMORPHOSIS is our way of putting recycling in a different light and showing that recycling should not be associated with garbage, something that looks or smells bad, but actually means ideas, responsibility, creativity. ” said Roxana Puia, director of marketing Environ.

The jewels from the METAMORPHOSIS collection can be ordered here: https://www.obsidian.ro/colectie/new/ . Incomes from the sale will be donated to the Magic Wings Association.