UNDErGrowth is a manifesto installation created to promote the new Unde Reciclăm platform.
Inspired by the message “Nature wastes nothing. Why should we?”, the installation created by Nicu Bocancea and Florăria Iris highlights a simple idea: nothing in nature is wasted—everything becomes part of a new cycle.
Unused electrical items also contain valuable resources that can be recovered through proper collection and recycling. The Unde Reciclăm app makes finding the right collection point easier.
From Thursday, 23 July, to Sunday, 26 July, between 12:00 p.m. and 8:00 p.m., visitors to Boiler x Guido (143 Calea Victoriei) can download the Unde Reciclăm app and create an account with help from the ENVIRON team. Those who complete these steps will receive an UNDErGrowth cup and a complimentary coffee of their choice.
Visitors can also bring unused phones, chargers, cables, headphones, computer mice or other small electrical devices to the temporary collection point inside the café—turning the experience into a concrete act of recycling.
Read the terms and conditions here.
Nicu Bocancea & Florăria Iris
Unde Reciclăm is a platform and mobile app developed by ENVIRON that helps users quickly find solutions for the responsible recycling of electrical and electronic equipment. From cables and chargers to large household appliances, the app provides information about available collection points and pick-up services.
Available on the AppStore and Google Play