/ On Earth, we plant — not dump. We recycle e-waste.
/ On Earth, we plant — not dump. We recycle e-waste.
“Who recycles today, picks flowers tomorrow” — a simple reminder that the Earth gives back exactly what we offer it.
Together with our partner Leroy Merlin Romania, in 2024 we launched a nationwide campaign aimed at collecting small electronic waste and offering flowers in return to those who choose to recycle.
In Romania, recycling is still often associated with the need to receive something in return.
That’s why ENVIRON and Leroy Merlin found a way to symbolically reward people who bring in their small electrical waste for recycling — by giving them the only things you’re allowed to throw on any patch of soil: flower seeds.
On Earth, we plant — not dump. We recycle e-waste.
The campaign took place in all 21 Leroy Merlin stores across Romania between September and October 2024.
Everyone who brought a small used electrical device (up to 50 cm) to the designated collection points inside Leroy Merlin stores received a packet of flower seeds as a symbolic reward.
For more details, please refer to the official campaign regulations.
- 21 Leroy Merlin stores involved
- 16,143 kg of e-waste collected and recycled
- An educational lesson on recycling held for the children of School No. 164,
where the little ones brought in broken electrical devices and received flower seeds and gardening tools to plant flowers in their schoolyard.