/ Inspiration Creator
/ Inspiration Creator
A project about nature and the people who have chosen Romania as their source of inspiration
Starting from the idea that inspiration represents both the first act of breathing — inhaling (clean!) air into the lungs — and the spark of creativity, the “Creator of Inspiration” campaign reminds us that each of us creates something every day and has the power to inspire those around us.
“Creator of Inspiration” tells the story of 14 + 1 professionals from completely different fields who have chosen to make Romania — its people and its nature — a source of inspiration for their daily work.
Launched in 2022, on the occasion of ENVIRON’s 15th anniversary, the project captures, through a series of video interviews, the shared values of successful people in Romania — creators of authentic and sustainable things and experiences.
Inspiration is both the first act of breathing — inhaling (clean!) air into your lungs — and the spark of creativity, that inner creative force.
At every moment in life, you create something.
Choose to make it inspiration.
Unconditionally contributing to the making of this story:
- Alexandru Nagy – director, actor, and tenor @ The National Opera of Bucharest
- Răzvan Popa – president @ Atelierul Faptelor Bune
- Ioana Uretu – entrepreneur and founder @ Cărți, Dulciuri și Flori
- Gabriela Atanasov – influencer, content creator, and artist
- Alexandru Petricean – chef @ NOUA. Romanian Cuisine
- Alina Benea – teacher @ School No. 150
- Dr. Felix Popescu – doctor @ Dr. Felix Hair Implant Clinic
- Iulia Ionescu – journalist and TV host @ I Like IT
- Alina Vîlcu – architect and interior designer @ Pianoterra, co-founder @ Inside Academy
- Sarah Joițoiu – head of sustainability @ eMAG
- Robert Rațiu – strategist & creative communicator @ 2ActivePR, LGBTQ+ rights activist
- Marius Copil – tennis player on the ATP Challenger Tour and member of Romania’s Davis Cup Team
- Clara Rotescu – designer and president of the Romanian Federation of Fashion Design and Accessories
- Alexandru Ilinca – traditional shoemaker (opincar), the last opincar of Oltenia
- Alina Tofan – artist, eco performer