CTRL + ART + RECYCLE – a manifesto project by the ENVIRON Association
Environ Artworks unisex T-shirt collection, exclusively on Molecule-F.com: Wear the Change
In an era where technological progress leaves behind millions of tons of electronic waste, and recycling should no longer be a choice but a responsibility, the ENVIRON Association launches the campaign CTRL + ART + RECYCLE – a manifesto project translated into a T-shirt collection. Inspired by the relationship between people and technology, the collection challenges us to be more aware of the impact we have on the world.
A message to be worn with pride and passed on: CTRL YOUR IMPACT.
Environ Artworks is a limited-edition unisex T-shirt collection created in collaboration with Molecule-F.com – the online platform dedicated to promoting and selling Romanian fashion designers’ creations. The collection includes 4 models, 40 pieces of each design, each piece individually numbered and unique, sealed in a can, symbolizing the responsibility we hold for the future. These T-shirts are not just garments, but a visual statement – a commitment that every choice we make leaves a lasting mark.
“This is not about fashion. It is about awareness and accountability. About the responsibility we hold for what we leave behind. About how we transform finite resources into infinite opportunities.”
— Roxana Puia, Marketing Director, ENVIRON Association
Where does unused technology end up?
Every year, over 62 million tons of electronic waste are generated worldwide, and only a fraction of it is recycled. In Romania, in 2022, around 340,000 tons of electrical and electronic equipment were placed on the market, but the collection rate was only 45.4%. In 2024, the ENVIRON Association achieved a collection rate of 67.55%, gathering more than 39,191 tons of e-waste.
This progress shows that change is possible, but it requires the involvement of each and every one of us.
Wear the change. Share the message.
Each T-shirt from the Environ Artworks collection is an invitation to wear and pass on an essential message: recycling is a conscious choice, not an obligation. It is a form of active involvement in building a sustainable future.
Moreover, the profits from the sale of the T-shirts will be redirected to a project in a field complementary to WEEE management, with additional details to be announced on Molecule-F.com and ENVIRON Association’s social media channels.
Be part of the change. Wear the message.
The Environ Artworks collection is available exclusively on Molecule-F.com – https://www.molecule-f.ro/ro/environ-artworks
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About ENVIRON Association
For over 18 years, the ENVIRON Association has taken on the responsibility of producers and importers of electrical and electronic equipment, ensuring their collection and recycling at the end of their life cycle. Through educational campaigns and innovative projects, ENVIRON contributes to changing mindsets regarding recycling and environmental protection.
