The ecological education campaign "Baterel și Lumea Non-E” is a well-established project conducted by Asociația Environ across more than 700 educational units at a national level and which is now at its fifth consecutive edition.

In the autumn of 2015, Asociația Environ launched the, platform, the first online store developed as part of an ecological education campaign that uses a point-based payment system aiming at rewarding pupils, with no exception, for the eco-friendly behaviour they show by actively participating in separate collection and recycling projects. Prizes consist of notebooks, writing materials, school backpacks and toys, and at the end of the campaign, most innovative and active pupils can win trips to Brussels, summer camps or electronic devices. 

The main objective of this project is to involve pupils and coordinating teachers alike in the development and implementation of an efficient separate collection programme in Romanian schools. Asociația Environ has prepared a series of informative materials whereby the ecological message is delivered in an attractive manner so that it is easily retained and applied on a daily basis, thus making available for participants the first children's book that promotes the principles of separate collection, a course guide for teachers, as well as many interactive videos. 

Baterel și Lumea Non-E is a campaign launched in 2011 by Asociația Environ in partnership with Asociația Sistemul Național de Reciclare a Bateriilor (SNRB), under the High Patronage of the Ministry of Environment, Water and Forests and of the Ministry of National Education, with support from the Bucharest City Hall and the National Environmental Guard.

Further information about the campaign is available at